Does Leaflet Distribution Work?
Leaflet Distribution
Did you know that here at Cariads Local Ltd., we offer a ‘Shared Leaflet Drop’ Service?
Our shared leaflet drop service means that your leaflet is delivered straight to your client-base alongside other advertisers. We place your own personally designed leaflet inside our magazine and hand deliver it through the letter boxes of your client base.
Does Leaflet Dropping work?
Not only do leaflet drops work, but an increasing number of businesses are opting for print media advertising alongside or instead of digital marketing! The reasons for this are simple,
48% of people will read a leaflet or flyer which is put through their door via leaflet drops.
79% of people will either keep hold of a leaflet or pass it on to another person.
5% of people will respond to advertising after receiving a leaflet through their letterbox.
We deliver 16,500 magazines every single month, with the Wye Local & Local Beacon and the Local Ludlow Magazines.
So imagine 5% of 16,500…
Leaflet Drops do work and there are multiple reasons for this, including;
Familiarity: If you are a local business, then when people read your name or address, they will trust your business.
Personal: When a leaflet or magazine is posted through our letterbox, into our home, it feels like it is for you personally. Despite the fact it may have been delivered to multiple homes. This is something that simply cannot be replicated by emails.
Targeting: Leaflet dropping is targeted to make sure that it reaches the right audience, unlike digital marketing, which relies on algorithms.
Tangibility & Trust: The fact that a leaflet can be held and touched means it is that much more memorable. It can’t simply be scrolled past.
Leaflet Design Tips
Not only is the advertising method you choose important, but so is the design of your leaflet and your message.
Don't have a leaflet designed or printed? Did you know our sister company Pink Sheep Design can take care of this? Pink Sheep Design is made up of a small team of graphic designers. We can base your design on an advert you've had with us (or someone else) and turn it into a high quality leaflet. Get in touch for a quote.
Here are a few of our tips and tricks for a successful leaflet:
An attention-grabbing design and colour to make your leaflet stand out, you want to make sure that it jumps out of the magazine and into the hand of your market.
Value and perceived value. Make sure that you highlight any offers and discounts which will compel the customer to take action.
Clarity. Your text, images and message must be clear. Make sure your customer knows what you’re selling. Whether it’s a dog grooming service or local hand-crafted beer, you can’t assume your audience knows what you’re selling.
Double check contact information to ensure that the customer has a couple of different ways to get in touch with you. Many modern businesses use this as an opportunity to combine digital and print media, by using QR codes in their leaflets and directing customers straight from the leaflet to the website. If you know that the leaflets have a good response rate, then work smarter, not harder. Catch them with leaflet drops and analyse them with digital marketing methods.
Are you allowed to leaflet drop?
Yes! There are no UK laws that prohibit sharing leaflets through letterboxes or ‘letterbox marketing’ in the UK. It is a very engaging and successful form of marketing. Here at Cariads Local Ltd., our careful team of deliverers will work on the ground to make sure that your marketing campaign is seen through and delivered to the homes of your target audience. So you have no need to worry, you certainly are allowed to leaflet drop.
In conclusion, leaflet drops and print media are increasingly popular methods of advertisement. Whilst digital marketing may allow you to reach a larger number of people, specifying your distribution area with leaflet drops ensures that every one of your leaflets goes into the hands of your target market. A more targeted approach is a more successful approach.
Get in touch today and have a chat with our team to see how we can help you advertise.
It’s easier than you think.